Adriaan Louw conceives every project first as “documentary”, then transforms reality with a hypnotic visual language, seamlessly blending the authentic intricacies of humanity with the hyperreality of cinema.
How did you get into film?
"Through skateboarding, community and bringing people together through the camera"
Plans for the future?
"Make impactful work, make longer form projects, make epic adverts and learn more from the world through film projects"
What do you consider yourself?
What’s the best ad campaign you’ve seen recently?
"Pop trading x adidas by Fabio de Frel"
What film do you think everyone should have seen?
What’s your favorite TV show?
What website(s) do you use most regularly?
What’s the most recent piece of tech that you’ve bought?
"Garmin running watch"
What’s your favorite app on your phone?
Where were you when inspiration last struck?
"In the mountains on mushrooms"
What’s the most significant change you’ve witnessed in the industry since you started working in it?
"Stylistic trends come and go so quickly"
What or who has most influenced your career?
Tell us one thing about yourself that most people won’t know.
"Can’t stand Marmite"